fastcompany:

What Every CEO Can Learn From Best Buy’s (Continued) Branding Mistakes
johngushue:

visualgraphic:

Marlboro Soup

What’s in a logo? Mixing smokes and soup.

johngushue:

visualgraphic:

Marlboro Soup

What’s in a logo? Mixing smokes and soup.

(Source: brilliantarrogance)

visualgraphic:

Goliath Branding
visualgraphic:

Goliath Branding
visualgraphic:

Goliath Branding
visualgraphic:

Goliath Branding

How to write a brand book

If you want to know how to write a brand book for your business, you can do a lot worse than study how Nike, Apple and Foursquare do it.