My mouth, my nose, my ears
What’s the first thing you see when you look at this photo? The eyes?
We live in a visual world. We rely on our eyes more than any other of our senses.
When creating a brand ID, we focus on visual elements - a logo, package design, interior design. We forget about the rest of our senses - taste, touch, sound, smell.
That’s a shame because many great brands are distinguished by a sound, a smell or a flavour.
The latest blog post is about creating a brand ID that appeals to all of your audience’s senses.