28th January 2014

My mouth, my nose, my ears
What’s the first thing you see when you look at this photo? The eyes?
We live in a visual world. We rely on our eyes more than any other of our senses.
When creating a brand ID, we focus on visual elements - a logo, package design, interior design. We forget about the rest of our senses - taste, touch, sound, smell.
That’s a shame because many great brands are distinguished by a sound, a smell or a flavour. 
The latest blog post is about creating a brand ID that appeals to all of your audience’s senses. 
http://bit.ly/1mPoHb5 My mouth, my nose, my ears
What’s the first thing you see when you look at this photo? The eyes?
We live in a visual world. We rely on our eyes more than any other of our senses.
When creating a brand ID, we focus on visual elements - a logo, package design, interior design. We forget about the rest of our senses - taste, touch, sound, smell.
That’s a shame because many great brands are distinguished by a sound, a smell or a flavour. 
The latest blog post is about creating a brand ID that appeals to all of your audience’s senses. 
http://bit.ly/1mPoHb5

My mouth, my nose, my ears

What’s the first thing you see when you look at this photo? The eyes?

We live in a visual world. We rely on our eyes more than any other of our senses.

When creating a brand ID, we focus on visual elements - a logo, package design, interior design. We forget about the rest of our senses - taste, touch, sound, smell.

That’s a shame because many great brands are distinguished by a sound, a smell or a flavour. 

The latest blog post is about creating a brand ID that appeals to all of your audience’s senses. 

http://bit.ly/1mPoHb5

23rd January 2014

Ardbeg in space
My favourite whisky brand is always experimenting. This time, they’re up in the International Space Station testing micro organic compounds in a maturation experiment (the interaction of these compounds with charred oak) between normal gravity on Earth and micro- gravity. Ardbeg in space
My favourite whisky brand is always experimenting. This time, they’re up in the International Space Station testing micro organic compounds in a maturation experiment (the interaction of these compounds with charred oak) between normal gravity on Earth and micro- gravity.

Ardbeg in space

My favourite whisky brand is always experimenting. This time, they’re up in the International Space Station testing micro organic compounds in a maturation experiment (the interaction of these compounds with charred oak) between normal gravity on Earth and micro- gravity.

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